Bite-sized, high-quality 1–3 min episodes.
Meals turned fast food; movies turned micro!
Quick, addictive, reel-style storytelling for India’s 650M+ smartphone users. 90% of content is now viewed as vertical, short-form dramas—available on a dedicated premium platform.
Her future reveals murder, betrayal, and revenge—as love is sacrificed for billions.
Chandni night, murti ki fight–love aur mystery tight, Love, comedy aur danger unlimited on this flight. Aa jao!
A wealthy heiress working undercover fights an unexpected rival for her boss’s heart.
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Join WaitlistJoin WaitlistThe micro drama industry in China has expanded significantly, reaching a market size of 50.44 billion yuan ($6.91 billion) in 2024, surpassing traditional cinema and TV with an annual growth rate of 34.9%.
Market Size (2024)
Annual Growth
Users (2024)
236 aired in 2024, down 33 from 2023.
Rising Microdrama Demand
Film Box Office
Top 10 microdrama apps outside China generated $1.7B+ in 2024 (Appfigures). US adoption
surges as vertical storytelling mirrors TikTok/Instagram Reels habits. Users prefer “snackable”
content over 2-hour films (NPR).
Rising Microdrama Demand
India had 650M+ smartphone users in 2024, projected to reach 1.55B+ by 2040.
90% of videos watched in India are vertical, yet no premium microdrama OTT exists
OTT releases now rival theaters; microdramas fit perfectly.
Smartphone Penetration 2024 vs. 2040
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